Washington Examiner

The hard truth: The Washington Examiner was a free paper that no one really read. The perception was that they were a little too far to the right.

For the launch of the new Washington Examiner magazine, they wanted to change that perception. The new magazine addresses relevant, yet polarizing issues — featuring view points from both the left and the right. And the outdoor campaign does exactly that, but with a fresh, simple, yet bold, and graphic approach: a new magazine, a new voice of reason.