The Intimate Britney Spears

The Intimate Britney Spears is a sleepwear/lingerie line designed by Britney Spears. Launching The Intimate Britney Spears for New York fashion week was a monster project. This was a fully integrated global launch campaign which included branding, website development, all content creation, videos, social strategy, 90+ page look book, in-store point of sale, collateral, and launch events.

The goal was to establish The Intimate Britney Spears as a luxurious and romantic, yet affordable lingerie line that can be worn by anyone.